deeptijoshi: Short notes on: Online Advertising, Mobile Advertising, Surrogate Advertising.

1. 1.Online Advertising:

Now-a- days online advertising is not new as it has become daily part of Internet life .Online Advertising uses strategy which involves the use of the internet as medium to deliver marketing message to more and more consumers ,and to make them buy their product.

One major advantages of online advertising is the quick promotion of product information without facing geographical boundary limits. There are certain rules for Advertisers that how Advertiser have to pay to market their product online.

PCM: Cost per thousands

Advertisers have to pay when their product message exposed to audience.

CPC: cost per Click

Advertisers have to pay with each click by viewers or audience.

CPA: Cost per Action

Advertisers have to pay every time when consumer takes any action, means buy their product.

Examples of Online Advertising:

Google Search Ads:

Google ads are online ads that appear alongside the Google search engine result page when users search a key-word quarry on Google

Face book Ads:

Face book ads exist in many different forms. And it generally appears in the side column of Fb users’ page with headlines and Image.

Email Ads:

Emails Ads are advertisement sent to users via mails.

YouTube Ads:

YouTube ads are those which appear first when any users search YouTube video for their use.

2 2.Mobile Advertising

Mobile advertising is form of advertising via Mobile devices. Today mobile advertising is growing rapidly and it’s a enormous opportunities for both users and advertisers.

In broad sense, Mobile advertising that run through mobile appears on a mobile web page or within mobile applications.

It includes Smartphone, Tablets, and SMS ads, MMS (within games & Videos).

All telecom companies like Idea, Vodafone, BSNL, Reliance are using mobile advertising more than other companies, every day we receive message for their various attractive offers, and plans.

3. Surrogate Advertising:

Surrogate advertising generally seen for liquor and tobacco products of whose advertising id banned in some countries like India. So to sell their product company started advertising surrogate products like drinking water, CD’s, Soda, Cassette etc .In India there are many companies which advertising their product by using their brand name with other product like water ,soda and CD’s.
Example:

Bagpiper:

The advertisement of Bag Piper club soda is shown at the place of Whisky.